Awesome Freshness: Sushma Reddy in Limca's New Ad

Summer is here. And cola companies are jumping on television with their new set of Advertisements. But this particular ad is just so beautiful, I couldn't resist to share with you all. Actually the ad is about a year old but these days, its full version is on TV.

Limca-Fresh Ho jao...an ad featuring Beautiful Sushma Reddy and Niketan. With a really sweet song. Lovely visuals and great singing. The song is sung by Cara Lisa Monteiro of Phir Dekhiye [Rock On] fame. I was confused once, cause she sounds so much like Hema Sardesai. Thanks to THIS blog, I got much info about the ad. [great blog about ads] You can download mp3 of the song from that blog.

Here is the beautiful video. The water splashes...and Sushma Reddy....Enjoy.




15 comments:

  1. Nice! Thanks so much for sharing. I think Sushma and Sameera are sisters, right?

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  2. Wow! Amazing ad! Probably the best cola ad I've seen after Aamir Khan's "Nepali guide" act for Coke!

    Any idea who's the director?

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  3. Lovely songs and beautiful visuals. But it seems more like the video for an album rather than an ad. Whatever happened to those cute 30-40 second ads with an amusing punchline?

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  4. Nicki Yep, they are sisters. The Reddy trio is great. Sushma, Sameera and Meghna. I love Sushma is business suits. [I love all curly haired girls :-P

    Bhargav Humm..can't find director's name. But ad agency is O & M. Though I stay away from colas, this surely tempts to have one...

    Bollyviewer Oh, the visuals are such fantastic. The splashes. When this was aired first time, it was so short, only recently the full song version is out. But yes, punchlines are missing these days. [remember, Lime'n lemony Limca...]

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  5. Nice post Darshit and thanks for the linklove!

    AsMi

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  6. Hi, AsMi thanks and welcome to my blog.

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  7. Too cute! Thanks for posting it, Darshit.

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  8. This is the first I've seen of Sushma Reddy for a long time. *Loved* her in Chocolate (2005). I think she also made a guest appearance in Don (2006). Fab!

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  9. PS: And although I think it's a great standalone ad, I think it'd fit a lot better in a film. Think about all the elements. The trees. The locations. Everything's in place. Maybe they could just switch the words (and remove 'Limca' from the lyrics only) and pitch it in like Pioneer did with Yun Hi Chala Chal Raahi in Swades (2004)? I can't imagine Limca haven't thought about the product placement gig already, so who knows? :)

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  10. AjnabiThanks.
    theBollywoodFan Oh yes, that's why I wrote earlier, I love her in Business suits. She was fab in Chocolate. And about Don, I need to think now...

    Hah, product placement. Maybe they can do it. But given condition to take Sushma only :-D

    And the filmy connection I can relate here is the favorite tree of Indra Kumar. What say??

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  11. Indra Kumar and trees, yes, LOL! Definitely agree. This Don post has a reminder on Sushma R. :)

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  12. Oh thanks for the reminder to Shushma. She looked stunning Don. Loved your screencap too.

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  13. yeah... i just love this ad! way cool...

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  14. wow! and the full version is even cooler! :D

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  15. dumb Eagle

    Thanks ji. Thanks for stopping by.

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